DENVER — The RTD Board of Directors approved the agency’s first naming rights agreement, a five-year deal worth $5 million with the University of Colorado.
The agreement covers the East Rail A Line commuter rail from Union Station to Denver International Airport as well as ads on the Flatiron Flyer Bus Rapid Transit line that runs along US 36 from Union Station to Boulder. The Flatiron Flyer is scheduled to open in January 2016 and the A Line is set for opening in spring 2016.In addition, the agreement includes exterior advertisements on the rail and bus vehicles and CU’s name and logo use on RTD digital assets and printed material related to the A Line.
“We are thrilled to be partnering with the University of Colorado for this first contract through our corporate partnership program,” said Chuck Sisk, RTD Board Chair. “We believe that branded sponsorship is an emerging marketplace with many valuable opportunities for the local and national business communities.”